SleekFlow does conversations. Not attribution.
SleekFlow is a solid omnichannel platform — WhatsApp, Instagram, Facebook Messenger, live chat — with CRM features, automation flows, and team collaboration. It handles the conversation side well.
What it doesn't do is tell you which Google Ad generated each conversation. A new WhatsApp message appears in SleekFlow. Your team responds. But which campaign, which keyword, which ad drove that person to your site in the first place? SleekFlow doesn't know.
How it actually works with SleekFlow
The mechanism is straightforward:
When someone taps your WhatsApp link on your site, the Tagless script modifies the wa.me URL to include a unique reference in the pre-filled message text. The customer sends the message — the reference is right there in the message body, invisible to them in practice.
That message arrives in SleekFlow. You route incoming messages to Tagless's universal endpoint:
In SleekFlow, create a Flow that triggers on new incoming message and sends an HTTP request to your Tagless endpoint URL. Or connect via a one-step Make.com scenario.
Tagless scans the incoming message for the reference. When it finds one, it matches it to the GCLID captured when the visitor clicked your Google Ad, and associates it with the customer's phone number.
What happens next depends on your plan:
Free plan: Any message containing a valid reference is auto-qualified as a conversion and synced to Google Ads. Simple — if they sent the message, they're a lead.
Paid plan: Tagless AI listens to the ongoing conversation thread and makes a determination on lead quality based on your qualification prompt. It can distinguish a genuine property enquiry from someone asking for directions, or a real patient consultation request from a sales pitch. Only genuinely qualified leads sync to Google Ads.
SleekFlow handles the conversation across channels. Tagless handles the Google Ads attribution. They work in parallel without interfering with each other.
For a full explanation of the tracking mechanism, see How Tagless Works.
The value of attribution in omnichannel
SleekFlow handles conversations from multiple channels. But if your paid traffic comes from Google Ads, you need to know which ad spend generates which conversations. Without attribution, you're optimising your ad budget blind while your conversation platform handles the rest in isolation. Tagless bridges the two.