The fertility patient journey
Fertility patients don't convert on the first click. They research clinics for weeks or months. They click multiple ads, read success stories, compare pricing, and eventually reach out — often through WhatsApp for a discreet, private first conversation.
The gap between first click and first enquiry can be weeks. The gap between first enquiry and booked treatment can be months. Standard tracking loses the thread long before the patient commits.
Why WhatsApp dominates fertility enquiries
Fertility is deeply personal. Many patients prefer WhatsApp over phone calls or contact forms because it feels more private, less committal, and allows them to ask sensitive questions at their own pace. In markets like Turkey, Cyprus, India, and the UAE, WhatsApp is often the primary enquiry channel for international patients.
If your conversion tracking only counts form submissions, you're missing the majority of your patient pipeline.
90-day attribution for long cycles
Tagless maintains the link between ad click and patient enquiry for 90 days. A patient who clicks your ad in January and sends a WhatsApp message in March still credits the right campaign. When they book treatment in April, you can update the conversion value.
This matters enormously for IVF clinics where treatment packages run £3,000-£10,000+. Knowing that a specific Google Ads campaign generated £200,000 in booked treatments over six months changes how you allocate budget.
Multi-channel, multi-language
Fertility clinics often serve international patients across multiple languages. Tagless tracks enquiries regardless of channel or language — WhatsApp messages in Arabic, email enquiries in English, form submissions in Turkish. Every touchpoint, every language, one dashboard.