Interakt and the Indian market
Interakt is one of the most popular WhatsApp Business API providers in India — affordable pricing, Hindi/regional language support, Shopify integration, and broadcast messaging. Thousands of Indian businesses use it to manage WhatsApp conversations.
Many of these same businesses run Google Ads. And none of them can tell which ads generate which conversations.
The scale of the problem
India is the world's largest WhatsApp market. For businesses running Google Ads in India — education companies, healthcare providers, e-commerce brands, financial services — WhatsApp is often the primary conversion channel. If those conversations aren't attributed to ad spend, the majority of conversion data is missing.
How it actually works with Interakt
The mechanism is straightforward:
When someone taps your WhatsApp link on your site, the Tagless script modifies the wa.me URL to include a unique reference in the pre-filled message text. The customer sends the message — the reference is right there in the message body, invisible to them in practice.
That message arrives in Interakt. You route incoming messages to Tagless's universal endpoint:
Connect Interakt to Tagless via Make.com: trigger on Interakt incoming message, HTTP module forwards the message data to your Tagless endpoint URL.
Tagless scans the incoming message for the reference. When it finds one, it matches it to the GCLID captured when the visitor clicked your Google Ad, and associates it with the customer's phone number.
What happens next depends on your plan:
Free plan: Any message containing a valid reference is auto-qualified as a conversion and synced to Google Ads. Simple — if they sent the message, they're a lead.
Paid plan: Tagless AI listens to the ongoing conversation thread and makes a determination on lead quality based on your qualification prompt. It can distinguish a genuine property enquiry from someone asking for directions, or a real patient consultation request from a sales pitch. Only genuinely qualified leads sync to Google Ads.
Your Interakt inbox and automations work exactly as before. Tagless listens alongside, matching references to ad clicks.
For a full explanation of the tracking mechanism, see How Tagless Works.
Why this matters for Indian businesses
Google Ads in India is competitive. CPCs are rising across education, healthcare, and financial services. Without conversion data from WhatsApp — where 80%+ of your leads actually happen — Smart Bidding can't optimise. You're paying more per click while Google's algorithm flies blind. Connecting Interakt to Google Ads via Tagless gives Smart Bidding the data it needs.